When your website positions you as the premium brand you already are, it creates a first impression your dream couples can't stop thinking about — and gets them excited to reach out.
Attract the high-end clients you've been dreaming of working with.
SEO & Website Design Packages for Wedding Professionals ready to
You’re busy and your calendar always seems to fill up. Your business is successful on paper. But even with a fully booked wedding season, you’re still constantly posting on socials to get in front of next year’s couples — and still not making enough money to feel like you can take a break.
And it’s working... Sort of.
You've spent years finding your style, building your reputation, and showing up every weekend for couples who trust you with the biggest day of their lives.
And you keep saying yes, because the dream ones aren’t showing up consistently enough to say no.
Meanwhile, the couples you're dreaming of working with are out there searching right now. But the website you’ve outgrown no longer reflects the premium brand you’ve become — and your dream couples leave before realizing you were exactly who they’ve been looking for.
(the ones who need more convincing + more of your energy)
But your inquiries keep bringing in the same clients with the same budgets...
Your inbox is filled with inquiries from couples who genuinely excite you. The venues are dream-worthy. The pricing conversation isn’t a negotiation. And from the very first email, you can tell they trust you completely. Your clients hire you because they’re obsessed with your work, and they're excited to give you the creative freedom to run with your ideas.
And when you come back Monday morning...
You take a family vacation in the middle of July, because you finally can.
You say yes to spontaneous weekend plans.
You attend your best friend’s wedding as a guest.
Picture this:
What if you could have more Saturdays off next summer, while bringing in more revenue than ever?
The weddings you pour everything into, can’t stop thinking about for months afterwards, and still leave room for a life you love *outside* of them.
Inspire your best work
These are the weddings that
A beautiful website isn't worth much if it’s not attracting the right couples and giving them an immediate sense of “yes, she’s the one I’ve been looking for!”
That's why all of my website projects starts with strategy. Before a single design decision is made, we’ll get clear on your business goals, your ideal clients, and plan out exactly how your new website will help you reach those goals. That strategy lays the foundation for everything included in your website design package — from the website structure and SEO to the overall experience — so that you have a beautiful *and* strategic website that naturally converts visitors into confident, ready-to-book clients.
But it's the strategy behind the website design that will help you book out your calendar with higher-priced weddings.
Your couples expect a gorgeous website, that’s a given.
On Launch Day, we celebrate! You’ll bask in the glow of a website you’re proud of and soak up all the compliments that follow.
Launch
Phase 3
Using the strategy as our guide, I'll design and develop a stunning website that presents you as the premium brand you’ve become.
build
Phase 2
Every project begins by developing a clear website strategy tailored to your business goals and designed to get results.
plan
Phase 1
(without giving up more of your Saturdays)
Here’s how I’ll help you increase your revenue:
The Signature Website Design Process
— Chatelaine Events
"Since launching the new site, we’ve seen a noticeable increase in direct inquiries — especially from our ideal luxury clients, which is exactly what we were aiming for. We couldn’t be happier with the results."
“Since launching the new site, we're getting inquiries from our ideal luxury clients!”
— Aimee Lam Artistry
"I received so many inquiries after my website was live, and I'm attracting better fit clients compared to before! People have said they reached out because they loved my website."
“I received so many inquiries after my website went live – like, 30 inquiries each month!”
— Danitza Photography
"I am STILL seeing results from when Heather worked on my website and SEO a few months ago. My busy season would look so much different had I not invested in my website. I truly can't recommend Heather enough to others in the wedding industry!"
“My website has already brought in inquiries from Google search, which I had never seen before!”
Before I was a Showit website designer for wedding professionals, I spent my weekends elbow-deep in buttercream, baking and decorating custom wedding cakes (and eating the leftover cake scraps, obviously).
These days, I design websites instead of cakes — typically with a lukewarm coffee in hand and the sounds of my kiddos playing drifting in from the other room — and I bring the same heart, creativity, and obsessive attention to detail to every website I build. So your website won't just look beautiful, but will actually be designed to attract and convert the higher-paying clients you need to grow your business (without giving up any more of your Saturdays).
As a former wedding professional myself, I build websites that aren’t just “pretty,” but actually help you book high-paying clients.
Hey! I'm Heather, wedding cake designer turned website strategist for wedding pros.
Heather 2015
Currently celebrating clients published in
– Erika Rene Photography
“She is one of the kindest, most generous, most helpful people I have ever known and her knowledge of ALL things creative/web design/web copy etc. related is OUTSTANDING! She knows exactly what your website needs to look like, feel like, and sound like in order to not only be on brand, but also to attract your ideal client. I cannot recommend her highly enough!”
If I could give Heather a million stars, and recommend her over and over and over again, I would!
Client Testimonial
Don’t see the answer you’re looking for? Email me your question – I’m always happy to help!
Questions
Frequently Asked
Can you help me with website copywriting, too?
While I don’t offer website copywriting, I do guide you through exactly what to include and where using my conversion-focused strategy — so your messaging feels clear, intentional, and aligned with the clients you want to attract.
If you need more hands-on support with writing, I’m happy to connect you with trusted copywriters I love.
FAQ 6/6
I’m not very tech-savvy. Am I going to be able to make updates to my new website in the future?
Your website will be built with ease in mind. You’ll also receive a personalized walkthrough of your website, along with access to my private Showit video training library, so you can feel confident managing your site moving forward.
And if you’d rather not manage updates yourself, you can always book a Design Day with me, and I’ll take care of anything from updating your portfolio to adding new pages as your business continues to grow. I’m here to support you and your business well beyond your initial website launch.
FAQ 5 / 6
All of my website design packages include a custom Showit website. Showit is a popular website builder for photographers, planners, and other wedding professionals.
What website platforms do you design on?
FAQ 4 / 6
Custom website projects typically take around 8 weeks, starting with a deep dive into the strategy and positioning behind your website.
From there, I design and build a high-converting website that feels like you and naturally guides your visitors from first impression to excited inquiry.
How long does your website design process take?
FAQ 3 / 6
If your current website isn’t bringing in inquiries from the right clients, it’s probably because there wasn’t a clear strategy guiding the design.
That’s why my website projects always start with a deep dive into your business and positioning. I'll use real data to understand what’s working and find missed opportunities on your current website, and develop a strategy that will shape every design decision. So your website not only reflects your work beautifully — it naturally guides the right couples to reach out.
I've invested in a website before and didn't get results. Why will this be any different?
FAQ 2 / 6
Referrals are a sign you’re doing amazing work and creating an experience people genuinely want to share. But making the shortlist doesn’t automatically mean someone is ready to book you.
Whether a potential client finds you through a planner, past client, Instagram, or Google search, they're going to your website to decide whether or not to reach out. That's your opportunity to build trust, reinforce your positioning, and turn a curious visitor into an excited, ready-to-book client.
I get most of my clients through referrals. Do I really need a great website?
FAQ 1 / 6
