With years of experience and a growing portfolio of luxury destination weddings, Chatelaine Events had evolved — but their website was still reflecting an earlier version of their business.
Working closely with founder Julia Hatton, we reimagined the site through a strategy-first redesign, creating an intuitive, elevated website that strengthens their visibility in search and positions them as the clear choice for the luxury couples they want to attract.
Project Summary
A Case Study
As Chatelaine Events continued to move further into the luxury destination market, Julia wanted her website to finally match the level of experience she was delivering to her clients.
She needed an online presence that felt as refined and intentional as the celebrations she plans — one that clearly positioned her within the luxury market, built immediate trust with destination couples, and supported her long-term visibility through search.
Most importantly, she wanted her website to work quietly in the background, attracting aligned couples without relying solely on social media and referrals for new inquiries.
The Challenge
Creating a strong SEO foundation to support long-term organic discovery by couples actively searching for luxury destination wedding planners in France.
Strengthen Search Engine Visibility for Long-Term Growth
Guiding couples naturally through the site, building trust and confidence from first impression to confident inquiry.
Guide Couples Through An Intuitive User Experience
Intentionally elevating the visual experience to reflect the level of events that Chatelaine Events produces — timeless and intentional, with a sense of luxury and ease.
Elevate the Visual Experience through Refined Editorial Design
Making it immediately clear who Chatelaine Events is for, and positioning the brand confidently within the luxury destination space.
Clarify Luxury Positioning
So couples experience a consistent, elevated presence from social media to the website, without a disconnect in quality or tone.
Align the Brand Experience Across Platforms
As Chatelaine Events continued to grow within the luxury destination market, the goal wasn’t simply to make the website “prettier.” It was to create an online presence that accurately reflected the caliber of weddings being produced — and quietly worked behind the scenes to support visibility, trust, and inquiries.
To do that, I approached the redesign with a strategy-first lens, balancing perception and performance throughout:
The
strategic approach
The live website for Chatelaine Events can be viewed here.
With a site that accurately reflects the caliber of her work, Julia can now rely on her website to represent her brand consistently — not just as a portfolio, but as a meaningful part of her client journey.
Confidence in the Website as an Extension of the Brand
Inquiries now come from couples who already feel excited and confident about the experience Chatelaine Events offers.
More Aligned Inquiries
As Julia shared, “Since launching the new site, we’ve seen a noticeable increase in direct inquiries — especially from our ideal luxury clients, which is exactly what we were aiming for. We couldn’t be happier with the results.”
A Increase in Direct Inquiries
Since launching the new website, Chatelaine Events has seen the shift the project was designed to create — a site that not only reflects the brand they’d grown into, but actively supports their business growth. With clearer positioning, stronger alignment, and a more intuitive experience, the website now attracts couples who arrive informed, excited, and ready to move forward.
The
results
— Julia, Chatelaine Events
“As our business grew, our website struggled to keep up and no longer represented the luxury destination weddings we create. Heather understood my vision from the start and what I was trying to achieve. She brought fresh ideas that kept everything beautifully on-brand, and delivered exactly what I needed! Her positivity, energy, and quick responsiveness made the process effortless.
Since launching the new site, we’ve seen a noticeable increase in direct inquiries — especially from our ideal luxury clients, which is exactly what we were aiming for. We couldn’t be happier with the results! If you’re looking for someone who can bring your dream website to life, snap Heather up whilst you can!”
Heather understood the vision and delivered.
In Their Words
